1. Introduction
Assetlo ("we," "our," or "us") is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at assetlo.io or use our digital infrastructure management platform (collectively, the "Service"). Please read this policy carefully. If you disagree with its terms, please discontinue use of our Service.
2. Information We Collect
2.1 Information You Provide Directly
- Contact information (name, email address, phone number, company name)
- Account credentials (username, password) for platform access
- Business information (team size, industry, infrastructure details)
- Payment and billing information processed through our secure payment partners
- Communications you send to our support team
- Content, data, and digital asset information you input into the platform
2.2 Information Collected Automatically
- Log data (IP address, browser type, pages visited, time spent, referring URLs)
- Device information (hardware model, operating system, unique device identifiers)
- Usage data (features accessed, workflows completed, interaction patterns)
- Cookie and tracking technology data (see Section 7)
2.3 Information from Third Parties
We may receive information about you from third-party services you connect to Assetlo, business partners, marketing vendors, and publicly available sources.
3. How We Use Your Information
- Provide, operate, and maintain the Assetlo platform and services
- Process transactions and send related information including purchase confirmations
- Respond to inquiries, questions, and provide customer support
- Send administrative information including service updates and policy changes
- Send marketing communications (with your consent where required)
- Monitor and analyze usage patterns to improve the platform
- Detect, prevent, and address technical issues and security incidents
- Comply with legal obligations and enforce our terms
- Protect the rights, property, and safety of Assetlo, our users, and others
4. Legal Basis for Processing (GDPR)
For individuals in the European Economic Area (EEA), UK, and Switzerland, we process your personal data on the following legal bases:
- Contract performance: Processing necessary to fulfill our service agreement
- Legitimate interests: Improving services, security, fraud prevention
- Consent: Marketing communications and optional analytics
- Legal obligation: Compliance with applicable laws
5. Information Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:
- Service providers: Trusted vendors who assist in operating our platform under confidentiality obligations
- Business transfers: In connection with a merger, acquisition, or sale of assets
- Legal compliance: When required by law, court order, or government authority
- Rights protection: To protect the rights, safety, and property of Assetlo and others
- With your consent: For any other purpose with your explicit consent
6. Data Retention
We retain your personal data for as long as your account is active or as needed to provide services. We also retain data as necessary to comply with legal obligations, resolve disputes, and enforce agreements. When data is no longer needed, we securely delete or anonymize it. Account data is typically deleted within 90 days of account termination.
7. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to track activity on our Service. Types of cookies we use include:
- Essential cookies: Required for platform functionality and security
- Analytics cookies: Help us understand how users interact with our platform
- Preference cookies: Remember your settings and preferences
- Marketing cookies: Used to deliver relevant advertisements (with consent)
You can control cookie settings through your browser settings. See our Cookie Policy for more details.
8. Security
We implement industry-standard security measures to protect your personal information, including encryption at rest and in transit (TLS 1.3), access controls, regular security audits, SOC 2 compliance measures, and incident response procedures. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
9. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you
- Rectification: Request correction of inaccurate or incomplete data
- Erasure: Request deletion of your personal data (right to be forgotten)
- Portability: Request transfer of your data in a structured, machine-readable format
- Objection: Object to processing of your personal data
- Restriction: Request restriction of processing in certain circumstances
- Withdraw consent: Withdraw consent where processing is based on consent
To exercise your rights, contact us at support@assetlo.io
10. International Data Transfers
Your information may be transferred to and maintained on servers located outside your state, province, or country where data protection laws may differ. When we transfer data internationally, we ensure appropriate safeguards are in place including Standard Contractual Clauses approved by the European Commission.
11. Children's Privacy
Our Service is not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If you become aware that a child has provided us personal information, please contact us at support@assetlo.io and we will take steps to delete such information.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date. For material changes, we will provide notice via email or prominent notice on the platform.
13. Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us: